Japanese brand BAPE partners with MADworld to venture into metaverse

 MADworld, a venture backed by Animoca Brands, has announced a partnership with Japanese fashion brand A Bathing Ape, known as BAPE, to venture into the metaverse. In partnership with BAPE, MADworld will create a cohesive approach to tie together streetwear, gaming, tokens and multi-metaverse experiences for the global BAPE fanbase and beyond.

MADworld is dedicated to bringing the best of Global Culture to Web3 and seeks to use Web3 technologies and its UMAD token ($UMAD) to promote its mission of delivering connectedness, culture and community to the masses.

BAPE has been among the world's most iconic streetwear brands since its founding in Harajuku, Tokyo, Japan in 1993. BAPE's line up of labels includes A Bathing Ape, AAPE, Baby Milo, BAPE Black, and Mr. Bathing Ape, which are sold in stores across Asia, North America and Europe. Recently, BAPE launched (B)apetaverse, its first non-fungible token (NFT) project, consisting of 10,000 unique, high-quality 3D NFTs, BAPE said in a media release.