American fashion brand Ralph Lauren to venture into metaverse

 American fashion brand Ralph Lauren is preparing to enter the metaverse soon as the company has filed 9 trademark applications for Polo, Ralph Lauren and its Polo player logo with the US Patent and Trademark Office (USPTO). Its applications cover virtual fashion shows, NFT backed multimedia, virtual hotels and restaurants and virtual clothing, footwear and fragrances.

The details regarding the applications were shared by Mike Kondoudis, USPTO licensed trademark attorney and member of the Bar of the US Supreme Court, on his Twitter account.

Recently, several fashion brands including DKNY, PSG, Cher, Tommy Hilfiger, Saks fifth Avenue, Coach, Levi’s, Versace, Brooks Brothers, Hugo Boss and J. Crew have also filed patents and trademark applications to enter the metaverse. The brands intend to offer virtual clothing, footwear, home décor items, NFTs and digital collectibles.

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Japanese brand BAPE partners with MADworld to venture into metaverse

  MADworld, a venture backed by Animoca Brands, has announced a partnership with Japanese fashion brand A Bathing Ape, known as BAPE, to venture into the metaverse. In partnership with BAPE, MADworld will create a cohesive approach to tie together streetwear, gaming, tokens and multi-metaverse experiences for the global BAPE fanbase and beyond. MADworld is dedicated to bringing the best of Global Culture to Web3 and seeks to use Web3 technologies and its UMAD token ($UMAD) to promote its mission of delivering connectedness, culture and community to the masses. BAPE has been among the world's most iconic streetwear brands since its founding in Harajuku, Tokyo, Japan in 1993. BAPE's line up of labels includes A Bathing Ape, AAPE, Baby Milo, BAPE Black, and Mr. Bathing Ape, which are sold in stores across Asia, North America and Europe. Recently, BAPE launched (B)apetaverse, its first non-fungible token (NFT) project, consisting of 10,000 unique, high-quality 3D NFTs, BAPE said in...
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