summershirt

  American fashion brand Ralph Lauren is preparing to enter the metaverse soon as the company has filed 9 trademark applications for Polo, Ralph Lauren and its Polo player logo with the US Patent and Trademark Office (USPTO). Its applications cover virtual fashion shows, NFT backed multimedia, virtual hotels and restaurants and virtual clothing, footwear and fragrances. The details regarding the applications were shared by Mike Kondoudis, USPTO licensed trademark attorney and member of the Bar of the US Supreme Court, on his Twitter account. Recently, several fashion brands including DKNY, PSG, Cher, Tommy Hilfiger, Saks fifth Avenue, Coach, Levi’s, Versace, Brooks Brothers, Hugo Boss and J. Crew have also filed patents and trademark applications to enter the metaverse. The brands intend to offer virtual clothing, footwear, home décor items, NFTs and digital collectibles.

  MADworld, a venture backed by Animoca Brands, has announced a partnership with Japanese fashion brand A Bathing Ape, known as BAPE, to venture into the metaverse. In partnership with BAPE, MADworld will create a cohesive approach to tie together streetwear, gaming, tokens and multi-metaverse experiences for the global BAPE fanbase and beyond. MADworld is dedicated to bringing the best of Global Culture to Web3 and seeks to use Web3 technologies and its UMAD token ($UMAD) to promote its mission of delivering connectedness, culture and community to the masses. BAPE has been among the world's most iconic streetwear brands since its founding in Harajuku, Tokyo, Japan in 1993. BAPE's line up of labels includes A Bathing Ape, AAPE, Baby Milo, BAPE Black, and Mr. Bathing Ape, which are sold in stores across Asia, North America and Europe. Recently, BAPE launched (B)apetaverse, its first non-fungible token (NFT) project, consisting of 10,000 unique, high-quality 3D NFTs, BAPE said in...

  American fashion brand DKNY and UK-based department store chain Selfridges opened their virtual stores on the metaverse at the recently concluded Metaverse Fashion Week organised by virtual social world Decentraland. Tommy Hilfiger also participated in the event to showcase its Spring 2022 collections and host a digital retail platform where consumers can shop NFTs for their avatars or purchase physical items from within the Metaverse. Over 70 brands, artists and designers participated in the fashion week. Dolce&Gabbana, Dundas, and Etro, The Fabricant, Kid Super, and NFT superstar FEWOCiOUS were some of the brands that showcased their digital collections at the event. As part of the show, DKNY offered avatars a unique, immersive experience for the virtual retail expo – themed around its spring 2022 campaign theme ‘Do Your Thing’. The campaign reinforces values intrinsic to the brand’s ethos – individuality and self-expression, both encouraged and reinforced in the metaverse,...

  The exclusive preview concept of  Munich Fabric Start  will be organised on 21-22 June after two years of a pandemic-induced break. The VIEW Premium Selection Autumn.Winter 23/24 will welcome the textile and fashion industry in Munich's MVG Museum, showcasing the first colour and material trends and a selected, high-quality product portfolio. “We are proud that the leading agencies, textile and accessories manufacturers as well as premium weavers are reviving the well-known and beloved VIEW summer spirit together with us. The visitors of the European premium ready-to-wear can, therefore, expect an incomparable mix of business platform, trend pool and physical reunion with long-standing partner companies,"  Sebastian Klinder, managing director of Munich Fabric Start Exhibitions GmbH , said in a press release. Around 250 brand new collections from Germany, Italy, Turkiye, France, England, Greece, Spain, Denmark, Hong Kong, China and Japan will be presented at the eve...

  Taipei Fashion Week has recently opened the Autumn/Winter 2022 season with Taipei Sustainable Collections, a group show centred on six young designers dedicated to sustainable fashion design. Now in its second season, the Taipei Sustainable Collections match Taiwan’s top textile factories with designers who hold a humanity-first approach to design. The goal of the show is twofold: showing Taiwan's strength as a global hub for innovative eco-friendly textile manufacturing while providing a vision of the creative possibilities when it comes to sustainable fashion. Devoted to the environment, Taiwan hopes to highlight its manufacturing power and offer its revolutionary textiles to global designers so that we all move forward with less burden on the earth, according to a press release on the show. Responding to issues of climate change, C JEAN sourced recycled fibres and plant-derived biomass polyester from New Wide to create sportswear designs...

  MetaJuice, the blockchain company unlocking the value of the metaverse, recently collaborated with Auroboros at the First Metaverse Fashion Week hosted in Decentraland where Auroboros closed the multi-day event with a virtual performance by superstar Grimes. The company has extended the experience into IMVU, the world’s largest social metaverse. During the show, Auroboros and MetaJuice dropped POAPs that serve as a digital record held by collectors as digital proof that they attended, or participated in, a physical or virtual event. This POAP unlocks access to a unique IMVU wearable inspired by the Grimes performance. Owners of the wearable can wear it on their avatar directly in IMVU, transcending metaverse worlds, the companies said in a joint media release. “MetaJuice is creating a path toward interoperability between metaverse spaces, and it’s a peek into what’s to come. We’re excited to give users the opportunity for fluidity so they can seamlessly explore other worlds,” sai...

  Fur inventory levels across Neiman Marcus Group (NMG) have been reduced by more than half, and the company plans to continue reducing receipts throughout the next year. To educate clients on fur alternatives, NMG has begun to introduce several new sustainable and ethical product alternatives in the luxury assortments intended to satisfy the discerning tastes of luxury customers. NMG has adopted a new Animal Welfare Policy and committed to eliminate fur products from its assortments by March 2023. Nine months later, the company has shared its progress to apply these changes to all NMG brands, including Neiman Marcus and Bergdorf Goodman. "It is clear the future is fur-free, and that includes the ultra-luxury space. As a leader in luxury retail, NMG has an opportunity to help build a better future for our industry," said  Geoffroy van Raemdonck, chief executive officer, Neiman Marcus Group . "Since our announcement, we've seen many of our brand partners join this mov...

  French lifestyle brand Blvck Paris has announced the launch of the Blvck Genesis NFT collection, a unique NFT collection of avatars. It features 9,999 unique NFTs. Each graphic is crafted by O’hayon. Following which, the avatars will result from the random combination of these graphical elements through a Blvck randomiser. The holders will be gaining membership access to the exclusive Blvck Paris collector’s community with ever-growing benefits and offers. Blvck Genesis owners will enjoy continued benefits such as early access to future fashion collaborations, future NFT drops and exclusive experiences both in Blvck Stores around the world and in the metaverse, the company said in a media release. Blvck Paris is supported by Coinsilium, a focused Blockchain venture operator based in Gibraltar, for the launch of the Blvck Genesis NFT collection. The project is also advised by Coinsilium. Blvck has also partnered with Hora Games. Blvck Genesis NFT collection will be dropped this mo...

  H&M and style icon, Iris Apfel, have joined hands for the latest collaboration, a glamorous and vibrant project. The Iris Apfel x H&M collection celebrates the 100th birthday of the beloved tastemaker. The collection has launched on H&M’s website and in select stores in the US and Canada. Iris Apfel is renowned for her flamboyant and bold outfits. Apfel champions the idea that style and inspiration can come from anywhere and anyone, regardless of price. Inspired by Apfel’s unique flair and more-is-more aesthetic, the Iris Apfel x H&M collection offers an assortment of stunning pieces designed for everyone. The clothing and accessories have all been created to honour Apfel’s unwavering independence and original sense of style. The collection features a playful mix of textures, patterns and cuts. Key garments include a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse set in a stunning i...

  Rebag, the authority in trading, buying and selling luxury accessories including handbags, fine jewellery, watches, and more, has announced its collaboration with Moda Operandi, the fashion discovery platform that curates brands from around the world to bring exceptional design and fashion to a global audience. Rebag is a leading retailer based in the US. The collaboration indicates the convergence between the primary and secondary markets and how each benefits by partnering with the other. The Moda Operandi x Rebag partnership features a one-of-a-kind digital trunkshow that will offer the luxury platform’s clients exclusive access to more than 115 of Rebag’s most sought-after styles. Rebag and Moda Operandi are producing collaborative video, editorial, and photo content to educate Moda Operandi clients and support the offering. The partnership will be cross-promoted on both retailers’ social media and digital channels, according to a press release by Rebag. The assortment will f...